1.
Which of the following is an example of data collected through qualitative research?
A
The number of website visitors per day.
B
Detailed feedback from a customer interview.
C
The average age of social media followers.
D
The percentage of users who completed a purchase.
2.
What is secondary data?
A
Data collected for the first time
B
Data already collected by others
C
Unprocessed data
D
Personal opinions
3.
Which research method explains why people behave in a certain way?
A
Quantitative research
B
Survey research
C
Qualitative research
D
Numerical research
4.
Digital literacy is the ability to:
A
Only use a computer for typing
B
Only browse social media
C
Only send and receive emails
D
Find, evaluate, and communicate information using digital technologies
5.
Customer profiles are created using:
A
Random guesses
B
Research data
C
Competitor secrets
D
Advertisements
6.
In a questionnaire, what type of question provides a set of predefined answers for the respondent to choose from?
A
Open-ended question
B
Subjective question
C
Essay question
D
Closed-ended question
7.
What is a key element of an effective poster design?
A
A clear and bold headline
B
Very small and detailed text
C
Using as many colors as possible
D
Having no images or graphics
8.
In questionnaire design, a question that is phrased in a way that suggests a particular answer is known as a:
A
Open-ended question
B
Leading question
C
Demographic question
D
Closed-ended question
9.
Which of the following is used to collect visual information?
A
Microphone
B
Camera
C
Speaker
D
Keyboard
10.
What is a significant disadvantage of using social media as a primary communication tool?
A
It allows for instant connection with friends
B
It helps in organizing social events easily
C
It provides access to global news and trends
D
It can lead to the rapid spread of misinformation
11.
Which element is essential in a good business pitch?
A
Clear solution
B
Long speech
C
Complex language
D
Hidden idea
12.
What is the primary purpose of using a chart or graph to present data?
A
To make the document longer
B
To make the information easier to understand visually
C
To hide complex details
D
To use more colors
13.
What is the main purpose of using an infographic to present ideas or data?
A
To write a detailed research paper
B
To create a music playlist
C
To display complex information visually in a simple and engaging way
D
To build a functional website from scratch
14.
Which of the following helps protect personal information?
A
Strong passwords
B
Public sharing
C
Unknown links
D
Open networks
15.
What is digital literacy mainly concerned with?
A
Hardware repair
B
Using and evaluating digital information
C
Playing games
D
Typing speed
16.
Which of the following is a source of information?
A
Keyboard
B
Mouse
C
Internet
D
Monitor
17.
Which device is commonly used to collect data directly from users?
A
Printer
B
Scanner
C
Speaker
D
Projector
18.
Which type of research focuses on collecting and analyzing numerical data to find patterns and make predictions?
A
Quantitative Research
B
Qualitative Research
C
Theoretical Research
D
Field Research
19.
Which of the following is primarily a professional networking social media platform?
A
TikTok
B
Instagram
C
Snapchat
D
LinkedIn
20.
What is information collection?
A
Storing data in a computer
B
Gathering data from different sources
C
Deleting unwanted files
D
Sharing data online
21.
What helps improve product design?
A
Customer feedback
B
Assumptions
C
Luck
D
Guesswork
22.
What is the main goal of entrepreneurship?
A
Job searching
B
Problem solving
C
Exam passing
D
File handling
23.
What is the main purpose of creating a customer profile or persona?
A
To better understand the needs, goals, and behaviors of the target audience.
B
To create a list of every potential customer in the world.
C
To decide on the physical location of the company's office.
D
To calculate the total tax the business will have to pay.
24.
Which audience is usually targeted in business pitching?
A
Teachers
B
Investors
C
Students
D
Drivers
25.
What is the primary purpose of market validation for an entrepreneur?
A
To confirm there is a real, paying market for an idea before building it.
B
To finalize the company's brand name and logo.
C
To hire the first group of employees.
D
To write the company's mission statement.
26.
Which of the following ensures information authenticity?
A
Unknown author
B
Cited sources
C
Attractive design
D
Long text
27.
Understanding online etiquette and responsible social interaction is part of:
A
Hardware proficiency
B
Software programming
C
Network configuration
D
Digital citizenship
28.
Which research approach uses charts and graphs?
A
Qualitative
B
Narrative
C
Quantitative
D
Observational
29.
When collecting information online, what does the term 'credibility' refer to?
A
How colorful the website is
B
The trustworthiness and reliability of the source
C
How quickly the page loads
D
The number of advertisements on the page
30.
Which factor is important when selecting information?
A
Relevance
B
Brightness
C
Sound quality
D
File size
31.
Which practice ensures ethical information collection?
A
Copying without permission
B
Taking consent
C
Hiding sources
D
Altering facts
32.
What does a customer profile include?
A
Customer habits
B
Customer needs
C
Customer preferences
D
All of the above
33.
Which of the following is used to collect numerical data?
A
Questionnaire
B
Calculator
C
Speaker
D
Camera
34.
Which research helps understand customer behavior?
A
System research
B
Market research
C
Hardware research
D
Network research
35.
Which format is commonly used to store collected digital data?
A
Paper file
B
Database
C
Chalkboard
D
Notebook
36.
A major consideration for billboard design, which is different from a poster, is that it must be:
A
Readable from a long distance and in a short time
B
Full of detailed paragraphs
C
Designed for indoor use only
D
Interactive with a touch screen
37.
Research data like age, gender, location, and income is used to create a:
A
Business Plan
B
Marketing Slogan
C
Customer Profile
D
Financial Statement
38.
Which type of research uses interviews and discussions?
A
Quantitative
B
Numerical
C
Qualitative
D
Statistical
39.
In poster design, what does 'layout' refer to?
A
The type of paper used for printing
B
The font size of the text
C
The arrangement of text and images on the page
D
The software used to create the poster
40.
Which research is more flexible?
A
Quantitative
B
Qualitative
C
Numerical
D
Statistical
41.
Which method collects data quickly from many people?
A
Interviews
B
Surveys
C
Observations
D
Case studies
42.
Which tool is used to analyze numerical data?
A
Charts
B
Statistics
C
Graphs
D
All of the above