1.
Which research method is best for measuring customer satisfaction levels?
A
Qualitative research
B
Quantitative research
C
Ethnographic research
D
Historical research
2.
Which research method focuses on numerical data?
A
Qualitative research
B
Quantitative research
C
Observational research
D
Exploratory research
3.
What is the first step in information collection?
A
Data analysis
B
Defining purpose
C
Data storage
D
Data deletion
4.
What should be checked to verify information from a website?
A
Website color
B
Author and date
C
Font size
D
Animation effects
5.
In a business pitch, what is the first and most important step to capture the audience's attention?
A
Showing your financial projections
B
Introducing your team members
C
Clearly identifying the problem your product solves
D
Discussing your marketing plan
6.
What is a key element of an effective poster design?
A
A clear and bold headline
B
Very small and detailed text
C
Using as many colors as possible
D
Having no images or graphics
7.
Customer profiles are created using:
A
Random guesses
B
Research data
C
Competitor secrets
D
Advertisements
8.
Which research result is easier to generalize?
A
Qualitative
B
Interview-based
C
Quantitative
D
Observational
9.
What is the primary purpose of using a chart or graph to present data?
A
To make the document longer
B
To make the information easier to understand visually
C
To hide complex details
D
To use more colors
10.
What should a good questionnaire avoid?
A
Clear questions
B
Biased questions
C
Simple language
D
Logical order
11.
The main goal of quantitative research is often to:
A
Explore ideas and formulate a hypothesis.
B
Understand underlying reasons and motivations.
C
Gain a deep understanding of a small group.
D
Test hypotheses and generalize results to a larger population.
12.
Which of the following is an example of data collected through qualitative research?
A
The number of website visitors per day.
B
Detailed feedback from a customer interview.
C
The average age of social media followers.
D
The percentage of users who completed a purchase.
13.
Which platform is commonly used for online surveys?
A
Spreadsheet
B
Google Forms
C
Text editor
D
Compiler
14.
Which of the following is a safe practice while collecting information online?
A
Sharing passwords
B
Visiting trusted websites
C
Ignoring privacy policies
D
Downloading unknown files
15.
What is the primary goal of market validation for a new entrepreneur?
A
To finalize the company's name and logo.
B
To hire the first group of employees.
C
To confirm that there is a genuine need for their product or service.
D
To write the company's mission statement.
16.
Why should a billboard have a very short message, typically under seven words?
A
It is cheaper to print fewer words
B
Drivers have only a few seconds to read it
C
Longer messages are less creative
D
There is a legal limit on the number of words
17.
Which research uses small but detailed samples?
A
Quantitative
B
Qualitative
C
Numerical
D
Statistical
18.
Which of the following ensures information authenticity?
A
Unknown author
B
Cited sources
C
Attractive design
D
Long text
19.
In a questionnaire, what type of question provides a set of predefined answers for the respondent to choose from?
A
Open-ended question
B
Subjective question
C
Essay question
D
Closed-ended question
20.
What is market validation?
A
Creating software
B
Testing product demand
C
Hiring employees
D
Designing websites