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Unit 7: Digital Literacy + Unit 8: Entrepreneurship in Digital Age

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Question 1 of 20 0% read

1. Which research method is best for measuring customer satisfaction levels?

A Qualitative research
B Quantitative research
C Ethnographic research
D Historical research

2. Which research method focuses on numerical data?

A Qualitative research
B Quantitative research
C Observational research
D Exploratory research

3. What is the first step in information collection?

A Data analysis
B Defining purpose
C Data storage
D Data deletion

4. What should be checked to verify information from a website?

A Website color
B Author and date
C Font size
D Animation effects

5. In a business pitch, what is the first and most important step to capture the audience's attention?

A Showing your financial projections
B Introducing your team members
C Clearly identifying the problem your product solves
D Discussing your marketing plan

6. What is a key element of an effective poster design?

A A clear and bold headline
B Very small and detailed text
C Using as many colors as possible
D Having no images or graphics

7. Customer profiles are created using:

A Random guesses
B Research data
C Competitor secrets
D Advertisements

8. Which research result is easier to generalize?

A Qualitative
B Interview-based
C Quantitative
D Observational

9. What is the primary purpose of using a chart or graph to present data?

A To make the document longer
B To make the information easier to understand visually
C To hide complex details
D To use more colors

10. What should a good questionnaire avoid?

A Clear questions
B Biased questions
C Simple language
D Logical order

11. The main goal of quantitative research is often to:

A Explore ideas and formulate a hypothesis.
B Understand underlying reasons and motivations.
C Gain a deep understanding of a small group.
D Test hypotheses and generalize results to a larger population.

12. Which of the following is an example of data collected through qualitative research?

A The number of website visitors per day.
B Detailed feedback from a customer interview.
C The average age of social media followers.
D The percentage of users who completed a purchase.

13. Which platform is commonly used for online surveys?

A Spreadsheet
B Google Forms
C Text editor
D Compiler

14. Which of the following is a safe practice while collecting information online?

A Sharing passwords
B Visiting trusted websites
C Ignoring privacy policies
D Downloading unknown files

15. What is the primary goal of market validation for a new entrepreneur?

A To finalize the company's name and logo.
B To hire the first group of employees.
C To confirm that there is a genuine need for their product or service.
D To write the company's mission statement.

16. Why should a billboard have a very short message, typically under seven words?

A It is cheaper to print fewer words
B Drivers have only a few seconds to read it
C Longer messages are less creative
D There is a legal limit on the number of words

17. Which research uses small but detailed samples?

A Quantitative
B Qualitative
C Numerical
D Statistical

18. Which of the following ensures information authenticity?

A Unknown author
B Cited sources
C Attractive design
D Long text

19. In a questionnaire, what type of question provides a set of predefined answers for the respondent to choose from?

A Open-ended question
B Subjective question
C Essay question
D Closed-ended question

20. What is market validation?

A Creating software
B Testing product demand
C Hiring employees
D Designing websites

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